PATTERN SYNTHESIST · PROBLEM ARCHITECT · STRATEGIC DESIGNER
Consuelo
Griego
I map the architecture of a problem others can’t quite articulate — identify the framework and its components, then design and build the solution.
Most engagements begin before there’s an engagement. A conversation, a problem described, a question I can’t help but reframe — and something shifts. That moment is where the work starts.
Once brought in formally, the process is precise: define the situation, map the players, set the schedule. Then I go quiet — deep research, followed by individual interviews. Not a group session where the loudest voice shapes the narrative. One on one, where people say what they actually think.
What comes back is rarely what was asked for. It’s usually something more useful.
SELECTED ENGAGEMENTS — THE REFRAME IN EACH
Case Study — Digital Experience Design
Heritage organization with a complex, multi-decade collection — redesigned from the ground up as a museum-caliber digital archive.
A 30-year archive of American fine furniture craft — hundreds of makers, thousands of pieces — living in an organizational structure that had outgrown itself.
The society needed more than a redesign. They needed an information architecture capable of honoring the depth and diversity of their collection while remaining genuinely navigable for both longtime members and curious newcomers. The work required synthesizing museum-grade presentation standards with functional membership management, event systems, and award documentation — all within the constraints of a volunteer-led nonprofit.
Award Presentation
Cartouche Award
Archive Pages
Member Archive
Gallery &
Collection Grid
Interaction Design
Tabbed Navigation
System
Design Approach
Hover-reveal navigation eliminated a redundant page layer, reducing click depth while preserving the visual impact of the category landing. The solution emerged from a clear constraint: no second visual menu.
Dark cognac and aged gold palette borrowed from the materials these craftspeople work with — leather, walnut, brass. Typography drawn from 18th-century broadside printing traditions.
Beyond aesthetics: membership management, payment integration, event calendars, and administrative systems built to be maintained by a volunteer board with limited technical capacity.
"Museum-quality presentation that honors three decades of American craft."
A complete digital platform — not just a website — that serves as both a public-facing archive and a functional membership system. Designed under significant organizational constraints, delivered with professional precision.
Portal Navigation
Engineering Presentation
Translating technical aerospace systems into an interactive prototype accessible to a 300+ person engineering audience. Complexity without confusion.
Cross-domain synthesis: applying principles from information architecture, human-centered design, and systems thinking to create navigation that engineers trusted immediately.
A working interactive prototype presented live to NASA's engineering team. Proof that strategic design thinking operates effectively at the highest levels of technical complexity.
Brand Identity
Retail Packaging
Shelf Presence
THE OUTCOME
"Secured placement across major national retailers including Walgreens and CVS."
Strategic brand positioning that helped an entrepreneur see — and articulate — her product's true market position. The result: retail buyers said yes.
App Experience
Patient Journey
Strategy Framework
Designing a digital experience for patients navigating one of the most vulnerable moments of their lives — where clarity, trust, and compassion are not optional.
Strategic assessment of existing app landscape combined with patient advocacy expertise. Human-centered design principles applied to clinical complexity.
A strategic framework for patient experience design that balances clinical accuracy with genuine human warmth — meeting patients where they are.
Clock Collection
Retail Presentation
Brand Identity
THE OUTCOME
"Secured placement at Bloomingdale's — translating a craftsman's vision into luxury retail reality."
Strategic brand positioning for an independent artist. Identifying the exact language, presentation, and channel that luxury retail buyers respond to.
Constitutional Platform
30+
countries compared
Millions
citizens reached
Millions of Egyptians faced constitutional votes during democratic transition. The conventional approach — post the text, add explanations, let people vote — produces uninformed participation, not meaningful democratic engagement.
Democratic participation requires comparative context, not information access. Citizens need to see how other nations solved the same governance questions — religious freedom, executive power, judicial independence — before they can make informed choices.
A comparative intelligence platform enabling collective sense-making at scale. Recognized by Stanford Peace Innovation Lab and the Canadian Embassy as a new framework for participatory democracy technology.
Veteran Education Ecosystem
Culinary · Hydroponics
Entrepreneurship · Tech
four integrated tracks
Built-in revenue model
+ mentorship structure
ecosystem architecture
A veteran training program scoped as vocational skills development. The assumption: teach skills, employment follows. The reality: skills without economic pathway create trained people with no route to livelihood.
The problem wasn't lack of skills — it was lack of ecosystem. Designed four integrated tracks where each element amplifies the others: culinary + hydroponics + entrepreneurship + technology, with kiosk business model built in and intergenerational mentorship creating continuity.
An economic mobility ecosystem, not a skills course. A framework that converts veteran capability into sustainable livelihood — designed from first principles, built to replicate.
